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Expert's Opinion

Packaging in an E-Commerce World

“Digital pre-print opens a new era for brand protection and brand activation in e-commerce," Anja Roehrle writes.

By: Anja Roehrle

Marketing & Communication Manager at DS Smith

The ongoing digitalization and the associated changes in consumer shopping behavior have a major impact on the design and construction of packaging. Mass-produced products lose their attractiveness. Brand manufacturers, retailers and logistics providers are adapting to the new challenges of online trading. They receive strong impetus from the packaging industry, which has a lot to offer when it comes to e-commerce packaging made of corrugated board with innovative solutions and state-of-the-art...

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